HELLO
Currently, in my senior year at Pratt Institute, I am pursuing a degree in Communications Design along with minors in UI/UX and Entrepreneurship.
As a strategic designer with experience in branding and advertising, I craft stories centred around human experiences. Through my roles at Publicis Groupe, Authentic Brands Group and NH1 Design, I've worked for brands like Juicy Couture, Judith Leiber, Nautica, Food Station, and Stanplus.
At Pratt, I currently serve as Chair of Communications for the Student Government Association and have previously held positions as the Programming Director of the AIGA Pratt Chapter, a Residential Advisor, and Chair of Academics.
With over two decades of Indian classical dance training and a cross-cultural background from India and the USA, I bring a global perspective and nuanced insights to my work.
As a rising senior majoring in Graphic Design at Pratt Institute in New York City,
I explore the intersections of branding, UI/UX design, and entrepreneurship to create meaningful digital and physical experiences.
Informed by two decades of immersion in Indian Classical dance and my passion for traveling, I conscientiously incorporate rich cultural narratives and visual storytelling techniques into my work.
Fuelled by curiosity, I explore various intersections of design through courses like Brand-Led Growth by David Taylor and Foundations of Digital Marketing and E-commerce by Google.
EDUCATION
Pratt Institute, New York
Graduation: 2025
BFA Communications Design
Minors: Entrepreneurship & UI/UX
Pratt Institute, New York: Graduation: 2025
BFA Communications Design
Minors: Entrepreneurship & UI/UX
SKILLS
Branding
Illustration
Animation
UI/UX Design
Advertising
Presentation Design
User Research
SOFTWARE
Adobe Creative Suite
Illustrator, Photoshop, After Effects,
Animate, Premiere Pro
Google Creative Suite
XL, PPT, Word
Figma
3D modelling
Rhino, Cinema 4D, Blender
Coding
HTML, P5JS, CSS
Research
MRI Simmons, Statista, Google Analytics
AWARDS
President's List, 2021-2023
Pratt Institute
Award for Outstanding Portfolio, 2022
Pratt Institute
CERTIFICATIONS
Inside LVMH
Creation and Branding, Retail and
Customer Experience
Brand Led Growth
David Taylor
Foundations of Digital Marketing
WORK EXPERIENCES
Razorfish, Publicis Groupe
Razorfish, Publicis Groupe
New York, USA
New York, USA
Creative Intern
Creative Intern
June- August 2024
June- August 2024
Strategized and designed the SiriusXM Sweepstakes landing page to enhance subscriber value perception and boost trialer engagement.
Illustrated icons for Juicy Couture Amazon Storefront and product mockups for the Mean Girls collaboration.
Collaborated with copywriters to conceptualize and script 5+ animations for SiriusXM, reinforcing brand messaging and positioning.
Designed 12+ on-brand PPT templates for Fredricks of Hollywood, Nautica, Forever 21, The Frye Company and others.
Led the design team for an AI-driven intern pitch for Wendy's meatless menu, creating 7+ assets including logo, website, social and OOH advertising, which secured second place.
Led the design team for an AI-driven intern pitch for Wendy's meatless menu, creating 7+ assets including logo, website, social and OOH advertising, which secured second place.
Partnered with a 4-member team, to design cohesive visual systems for SiriusXM's email, social media, and direct mail assets, increasing engagement across campaigns.
Partnered with a 4-member team, to design cohesive visual systems for SiriusXM's email, social media, and direct mail assets, increasing engagement across campaigns.
Graphic Design Intern
Graphic Design Intern
September- December 2023
September- December 2023
Illustrated icons for Juicy Couture Amazon Storefront and product mockups for the
Mean Girls collaboration.
Illustrated icons for Juicy Couture Amazon Storefront and product mockups for the Mean Girls collaboration.
Designed 12+ strategic pitchdecks for Fredricks of Hollywood, Nautica, Forever 21, and others to enhance brand consistency.
Designed 12+ on-brand PPT templates for Fredricks of Hollywood, Nautica, Forever 21, The Frye Company and others.
Curated inspiration and crafted designs for 10+ slides of the brand deck for Judith Leiber.
Curated inspiration and crafted designs for 10+ slides of the brand deck for Judith Leiber.
Actively participated in style coordination and provided onsite support during photoshoots ensuring smooth execution of visual assets.
Actively participated in style coordination and provided onsite support during photoshoots ensuring smooth execution of visual assets.
Graphic Design Intern
Graphic Design Intern
May - July 2022
May - July 2022
Created 5+ editorial illustrations for the Indian real estate company, My Home Group, highlighting the quality of their branded residences.
Created 5+ editorial illustrations for the Indian real estate company, My Home Group, highlighting the quality of their branded residences.
Conducted in-depth competitor analysis for India's leading pharmaceutical PharmEasy,
to identify market opportunities and strategic advantages.
Conducted in-depth competitor analysis for India's leading pharmaceutical PharmEasy,
to identify market opportunities and strategic advantages.
Designed a comprehensive presentation on brand identity, positioning and architecture for client onboarding, increasing acquisition and retention.
Designed a comprehensive presentation on brand identity, positioning and architecture for client onboarding, increasing acquisition and retention.
Design Curation Intern
Design Curation Intern
May - July 2021
May - July 2021
Conducted research to identify mural design strategies for Bhagirathi Neotia Hospital.
Conducted research to identify mural design strategies for Bhagirathi Neotia Hospital.
Curated mood boards for the exterior and interior designs, incorporating elements that promote positivity and healing for patients, families, and staff members.
Curated mood boards for the exterior and interior designs, incorporating elements that promote positivity and healing for patients, families, and staff members.
Compiled a diverse list of 20+ potential collaborators to create the mural.
Compiled a diverse list of 20+ potential collaborators to create the mural.
LEADERSHIP EXPERIENCES
Residential Advisor
Residential Advisor
August 2022- Present
August 2022- Present
Organized 15+ interactive events to increase community engagement.
Organized a series of interactive events to increase community engagement.
Facilitated 10+ productive discussions to guide conflict toward resolution.
Facilitated 10+ productive discussions to guide conflict toward resolution.
Evaluated reports on student well-being, floor hygiene, and policy violations, ensuring a safe and supportive residential community.
Evaluated reports on student well-being, floor hygiene, and policy violations, ensuring a safe and supportive residential community.
American Institute of Graphic Arts Pratt Chapter
American Institute of Graphic Arts Pratt Chapter
New York, USA
New York, USA
Programming Director
Programming Director
August 2023 - Present
August 2023 - Present
Student-group associated with American Institute of Graphic Arts.
Student-group associated with American Institute of Graphic Arts.
Hosted workshops throughout the year as a resource for design students at Pratt Institute.
Hosted workshops as a resource for design students at Pratt Institute.
Collaborated with Parsons and SVA to host a panel event led by practicing designers.
Collaborated with Parsons and SVA to host a panel event led by designers for students.
New York, USA
New York, USA
Chair of Academics
Chair of Academics
August 2022 - May 2023
August 2022 - May 2023
Facilitated 4+ Student Senate meetings for student leaders to provide feedback and address academic concerns.
Facilitated the bi-semester Student Senate for student leaders to provide feedback.
Collaborated with representatives from Parsons, SVA, FIT, and Pratt to establish NYASLA, a unified platform for collaboration and support among art schools.
Worked closely with the Learning/Access Centre to increase support for differently-abled students.
Established NYASLA, a collaborative platform among art schools, fostering cross-institutional partnerships and support.
Facilitated the bi-semester Student Senate for student leaders to provide feedback.
Collaborated with representatives from Parsons, SVA, FIT, and Pratt to establish NYASLA, a unified platform for collaboration and support among art schools.
Worked closely with the Learning/Access Centre to increase support for differently-abled students.
Partnered with the Learning/Access Centre to increase support for differently-abled students by promoting accessibility.
Facilitated the bi-semester Student Senate for student leaders to provide feedback.
Collaborated with representatives from Parsons, SVA, FIT, and Pratt to establish NYASLA, a unified platform for collaboration and support among art schools.
Worked closely with the Learning/Access Centre to increase support for differently-abled students.