Branding & Packaging
Branding & Packaging
Branding & Packaging
P'cos Skincare
P'cos Skincare
Making skincare stress-free for women with Polycystic Oary Syndorme through interactive packaging—prioritizing skin health over appearance.
Making skincare stress-free for women with Polycystic Oary Syndorme through interactive packaging—prioritizing skin health over appearance.
Making skincare stress-free for women with Polycystic Oary Syndorme through interactive packaging—prioritizing skin health over appearance.
One in ten women have Polycystic Ovary Syndrome, a hormnal disorder characterized irregular menstrual cycles and various symptoms such as acne. Yet there's a scarcity of skincare products designed for them, adding to the existing physical and emotional stress.
One in ten women have Polycystic Ovary Syndrome, a hormnal disorder characterized irregular menstrual cycles and various symptoms such as acne. Yet there's a scarcity of skincare products designed for them, adding to the existing physical and emotional stress.
One in ten women have Polycystic Ovary Syndrome, a hormnal disorder characterized irregular menstrual cycles and various symptoms such as acne. Yet there's a scarcity of skincare products designed for them, adding to the existing physical and emotional stress.
One in ten women have Polycystic Ovary Syndrome, a hormnal disorder characterized irregular menstrual cycles and various symptoms such as acne. Yet there's a scarcity of skincare products designed for them, adding to the existing physical and emotional stress.
Packaging
The butterfly is the central motif of the packaging, adding a playful touch. It has perforated wings that open to reveal uplifting messages, aiming to boost users' spirits and incorporating an element of surprise.
Packaging
The butterfly is the central motif of the packaging, adding a playful touch. It has perforated wings that open to reveal uplifting messages, aiming to boost users' spirits and incorporating an element of surprise.
Media
The photography aims to capture the confidence exuded after using the product, while the advertisements empower consumers to start and PCOS-related conversations.
Merchandise
The photography aims to capture the confidence exuded after product use, while the advertisements try to incorporate subtle educational content to inform and empower consumers about skincare and PCOS-related conversations.
Merchandise
The photography aims to capture the confidence exuded after product use, while the advertisements try to incorporate subtle educational content to inform and empower consumers about skincare and PCOS-related conversations.
Approach
Approach
The approach is rooted in personal experiences and insights from individuals with PCOS, with a focus on addressing user emotions and crafting a tangible packaging experience to enhance their journey.
The approach is rooted in personal experiences and insights from individuals with PCOS, with a focus on addressing user emotions and crafting a tangible packaging experience to enhance their journey.
The approach is rooted in personal experiences and insights from individuals with PCOS, with a focus on addressing user emotions and crafting a tangible packaging experience to enhance their journey.
Reflection
Reflection
I envision the possibility of expanding into a comprehensive wellness brand, offering products tailored for menstruation and PCOS. Moving forward, I am committed to continuously pushing the boundaries during photoshoots to bolder media representations.
I envision the possibility of expanding into a comprehensive wellness brand, offering products tailored for menstruation and PCOS. Moving forward, I am committed to continuously pushing the boundaries during photoshoots to bolder media representations.
I envision the possibility of expanding into a comprehensive wellness brand, offering products tailored for menstruation and PCOS. Moving forward, I am committed to continuously pushing the boundaries during photoshoots to bolder media representations.
Behind the Scenes
Behind the Scenes
Models: Caroline Elise and Amina Lee
Photographer: Kaashvi Agarwal
Models: Caroline Elise and Amina Lee
Photographer: Kaashvi Agarwal
Models: Caroline Elise and Amina Lee
Photographer: Kaashvi Agarwal
