Web Design & Social Ads

SiriusXM
Sweepstakes

Creating excitement about joining a passionate music and sports community fans by making the existing landing page more informative and engaging.

Web Design & Social Ads

SiriusXM Sweepstakes

Creating excitement about joining a passionate music and sports community fans by making the existing landing page more informative and engaging.

Web Design & Social Ads

SiriusXM Sweepstakes

Creating excitement about joining a passionate music and sports community fans by making the existing landing page more informative and engaging.

Goal
The existing landing page overlooked SiriusXM Trialers, a key user group. The goal for the new landing page was to directly address early trialers in the first 30 days, helping them see the value of becoming a paid SXM subscriber.

Existing Landing Page

Goal
The existing landing page overlooked SiriusXM Trialers, a key user group. The goal for the new landing page was to directly address early trialers in the first 30 days, helping them see the value of becoming a paid SXM subscriber.

Goal
The existing landing page overlooked SiriusXM Trialers, a key user group. The goal for the new landing page was to directly address early trialers in the first 30 days, helping them see the value of becoming a paid SXM subscriber.

The Existing Landing Page

Existing Landing Page

The Existing Landing Page

Approach 1
Reliance on stacked peekaboo carousels, a simple marquee and clear a call-to-action to create a streamlined browsing experience.


Approach 1
Reliance on stacked peekaboo carousels, a simple marquee and clear a call-to-action to create a streamlined browsing experience.


Approach 1
Reliance on stacked peekaboo carousels, a simple marquee and clear a call-to-action to create a streamlined browsing experience.


Social Media Ads
Five animated social ads create a dynamic narrative that captures attention, builds anticipation, and drives conversions by catering to diverse user motivations.

Social Media Ads
Five animated social ads create a dynamic narrative that captures attention, builds anticipation, and drives conversions by catering to diverse user motivations.

Driving Urgency

Driving Urgency

Highlighting Events & Perks

Highlighting Events & Perks

Exclusivity

Exclusivity

How To Use

How To Use

Teaser

Teaser

Approach

Approach

The approach centered around carousels to effectively present the numerous sweepstakes. It emphasized information design to seamlessly navigate the extensive copy, legal requirements, and other essential details.

The approach centered around carousels to effectively present the numerous sweepstakes. It emphasized information design to seamlessly navigate the extensive copy, legal requirements, and other essential details.

Reflection

Reflection

The project was highly engaging, sparking a wealth of creative ideas. Collaborating with the client’s development team required finding a balanced approach. However, due to module development limitations and time constraints, some of our more experimental concepts couldn’t be fully realized.

The project was highly engaging, sparking a wealth of creative ideas. Collaborating with the client’s development team required finding a balanced approach. However, due to module development limitations and time constraints, some of our more experimental concepts couldn’t be fully realized.

Behind the Scenes

Behind the Scenes

Designers: Vanshika Harlalka, Dalen Oshiro

Creative Directors: Adan Romero, Anet Melo

Designers: Vanshika Harlalka, Dalen Oshiro

Creative Directors: Adan Romero, Anet Melo